Culture moves people. Systems move revenue.
I build both.

25 years in music, live events and agency marketing. From Diplo and Skrillex to Microsoft and monday.com, I connect audiences to artists, customers to companies and make it all work together. 

Hire me See the receipts
$2.5M
Revenue from one email list
1000+
Live events marketed
1,330%
Social growth for a B2B consultancy
4,600
CMOs on a newsletter I built

Nobody thinks like me...

A show has a date. The date does not move. If nobody has bought a ticket by Friday, you eat the room.

Twenty-five years of that teaches you to sell to a real audience on a deadline, with no second attempt. Tell people early. Give them a reason to care. Make it easy to act. Then do it again next week.

A campaign launch runs the same way as an on-sale. A newsletter works like a mailing list for a club night, because that is what it is. The vocabulary changes between the two rooms. The work does not.

Receipts

Culture

$2.5M revenue
From email and social alone, off a 500,000 person opt-in list I built in 12 months for Canada's largest independent event promoter
12M reach
Combined social reach across the accounts I ran for Toronto's biggest independent event producer
$0.25 CPA
Cost per acquisition on a 40,000 member opt-in database for a national festival and touring promoter
16 venues
Venue marketing calendars I ran concurrently, across 4 countries

Business

1,330% growth
Social growth at Acceler8 Labs, by pivoting to video and dropping gated content
4,600 CMOs
Subscribers on Rantvertising, an invite-only newsletter I wrote and grew
Award winning
2020 Hermes Platinum Creative Award for The Recipe, a webinar series I created and hosted

Work

Culture

Artists, festivals, venues, labels and promoters

Artists

  • Drake
  • Frank Ocean
  • Travis Scott
  • Skrillex
  • Diplo
  • Zeds Dead
  • Justice
  • Flume
  • Run The Jewels
  • Goldie

Festivals & venues

  • Mad Decent Block Party
  • Electric Island
  • Miami Music Week
  • Bestival
  • Boots & Hearts
  • WayHome
  • Shambhala
  • Danforth Music Hall

Labels & promoters

  • Embrace / Live Nation
  • Mad Decent
  • Universal
  • Sony Music
  • Ninja Tune
  • Anjunabeats
  • Dirtybird
  • The MRG Group

Business

Brands and agencies

Brands

  • Microsoft
  • Starbucks
  • monday.com
  • Sonos
  • Vice
  • Xbox
  • Ubisoft
  • Doritos
  • K-Swiss
  • Toronto Raptors

Agencies

  • TMWRK
  • AM Only
  • Academy
  • Abacus Agency
  • Rooftop
  • Acceler8 Labs
  • Demandii
  • Tennis

Hire me

Four ways this usually goes.

A job

You're hiring a head of marketing or content at an agency, label, promoter or brand. I've done the job in-house and I'm open to doing it again.

My background on LinkedIn →

Fractional

I run your marketing for as long as you need, build the thing, train whoever is keeping it, and leave. You own what I built.

Book a call →

One project

A campaign, a launch, a tour, a site. One thing, one price, a date it ends on.

Book a call →

An hour of my time

A workshop, a panel, or a call to unstick one problem. I'll tell you if I'm the wrong person for it.

Book a call →

How I work

Content that survives a busy week

Most content stops the moment the team gets busy. I build the kind that doesn't.

  • Founders and artists on camera, without a studio
  • A social calendar that fills itself
  • Training, so it keeps going after I'm gone

Working out what you're selling

Then saying it in a way the people who'd buy it recognise.

  • Positioning you can defend in a room
  • The announce and on-sale plan behind it
  • Paid, owned and earned pulling the same way

Selling against a date

25 years on the live side. I plan backwards from the day it has to be sold.

  • Presales and on-sales that don't leak
  • A venue calendar that isn't guesswork
  • Sponsors who get something real for the money

Building the thing itself

I don't hand over a deck and wish you luck. I build the site and the brand it sits in.

  • Webflow, WordPress, Shopify
  • Ticketing and CRM wired in properly
  • Migrations that don't lose your traffic

About

Biz Davis

I made records and played clubs long before I wrote a marketing plan. Since 2009 I've run marketing in-house and agency-side for promoters, venues, labels, brands and B2B companies. 

It's The Biz

Agencies, brands and promoters are brilliant at marketing everyone except themselves. Once a week I take one thing they get wrong, explain how it actually works, and show the numbers. No inspiration. Nothing I haven't run myself.

Read it and subscribe