The Brief:
Acceler8 Labs, an award winning Toronto based agency, aimed to enhance its reputation and establish a unified brand identity. In my role as Marketing Director, I was responsible for developing a comprehensive social design system, producing thought leadership content, and orchestrating an email marketing strategy to boost brand awareness and lead generation.
The Solution:
To address Acceler8 Labs’ challenges, I implemented a three-part strategy:
- Social Design System: I developed a comprehensive design system for consistency across all platforms. This included social media post templates, color schemes, typography, and brand guidelines.
- Thought Leadership: I created engaging content such as articles, blog posts, and LinkedIn content to position Acceler8 Labs as a knowledgeable authority in the marketing field.
- Email Marketing: I designed a personalized email marketing strategy. This strategy focused on value-added content and targeted messaging to increase brand awareness and generate leads.
The Results:
- Social Media: There was a 40% increase in social media engagement and a 25% increase in followers within three months.
- Thought Leadership: There was a 50% increase in LinkedIn profile views and a 30% increase in website traffic.
- Email Marketing: There was a 35% increase in click-through rates and a 20% increase in inbound sales leads.
Acceler8 Labs’ Takeaway:
By implementing a cohesive social design system, thought leadership content, and an email marketing strategy, Acceler8 Labs established a scalable, memorable and easy to execute brand identity. This led to industry recognition and a steady stream of sales leads, solidifying its position as a leading marketing agency.